Brand Book Caleidos

48_ Store 3 _ Brand portfolio Contents Brand Book Caleidos 6 HISTORY BEGINS 8 MISSION, RESEARCH, STYLE 10 BORSA MON AMOUR Clutch, pochette, shoppers e bauletti 13 BRAND PORTFOLIO collection 26 DICONO DI NOI 28 ADVERTISING CAMPAIGN 30 SPOT RADIO 32 FASHION CLOSET 34 BLOGGER LOUNGE 36 WEB SAYS 38 CALEIDOS BRAND ONLINE 41 SOCIAL CASTING 44 VOTA E VINCI LA TUA BORSA 48 CALEIDOS STORE 54 CALEIDOS FOR YOU TO BE CONTINUED... CALEIDOS BRAND BOOK Concept e art direction Agenzia Tratti - www.tratti.it Design e realizzazione grafica Agenzia Tratti Photo contributors M. Bergamin P. Mazzeo V. Tassani 3